My New Nome de Plume: "Editorial"

I was writing this great post about how we rock. Only I didn't have any data, evidence, logic, reasoning, rationale, support or even a fundamental belief that we did in fact rock.

So I called up some of the consultants we keep around to crank and re-crank spreadsheets and asked them to provide me with some data that we do, indeed, rock.

Nothing. Nada. Zilch.

Finally, one of them decided to dig up some flawed study that was vague on method, results and sample size. Great, like I am going to put my name on some post that has no data that can be verified, checked and re-checked, and reprinted in one of the trade magazines that pay to publish in. I mean if I didn't Darling-Hammond would wet herself in excitement as she took me to task. But man, I really wanted to write this post.

So I sent it over to our PR firm, the NY Times. But of course they wouldn't publish it under any credible byline. I asked about a pseudonym but after the Jayson Blair thing they are pretty skittish.

But hey, we don't pay them for nothing, and I reminded them of that. So they relented and decided to publish my post, unmodified as an "Editorial."

Whatever.

Read it here.