We Hired the NY Times to Run Our Marketing

Did you see this article in the NY Times a few weeks ago? Apparently we have hired them to run our PR.

I'm glad the writer picked a Stanford grad: It shows we are still smart, but we aren't locked into just Princeton, Harvard and Yale. Apparently some people regard Stanford as good as Princeton; I can't say as I had never heard of it before this article. But it's probably good.

The article is a perfect piece on the Teach For America eco-system (that I built, despite everyone telling me I couldn't -- check out my book if you don't believe me). A TFA Alum starts an after school project which propels a minority student into Stanford who then joins Teach For America and is wildly successful in the classroom, propelling more students to Stanford (or Yale or Harvard or Princeton – I don't care which) who will then join Teach For America, and so on and so on, just like I predicted in my book.

I asked Melissa how we got the NY Times to write what amounts to 700 words of ad copy for us in the form of a journalistic article. She just smiled. I mean it is as if an alum wrote... wait maybe the writer is an alum. We are everywhere!

Perhaps there were other things said in the rest of the article. I didn't read past the fold – I was so inspired by Flores I had to put down the paper and just sign copies of my book for hours. I sent some to Flores and her family, but the rest I'll probably auction off at Sotheby's. There is a Hampton's house I have been eyeing, and no way Finance is going to approve it.